If you’re in a place in your MLM business to start outsourcing for your downline building, you’ll find that there are many different ways to do so. Here we will look at how to outsource your downline using autoresponders, using the leverage of SEO and PPC and hiring someone to personally contact affiliates.
Autoresponders to build your downline:
It has been reported that people need to consider a message as many as seven times before they will respond. Using auto-responders and a well put together email campaign for your mailing list will help your marketing and building your downline and is a form of outsourcing.
In your marketing remember to not use a ‘push’ technique, use a ‘pull’ technique. If you ‘push’ information, you will see less interest in your message. Using a ‘pull’ technique as a leader creating interest makes prospects more receptive to your business or product.
Autoresponders leverage your time also. Use automation for support, to send emails to your downline and prospects including motivational emails, marketing tips, and product updates or introductions.
SEO and PPC leverage:
Generating leads is a major issue for your MLM business and having a system that runs on autopilot is a sort of outsourcing.
Search engines are where your traffic comes from and they like a good SEO strategy. Search engines give your site more visibility according to your SEO practices including your content and keywords.
Using a PPC method directs pre-qualified leads to your site according to the bid amount you have placed for the keywords. PPC can generate revenue from your product as well as bring prospects to your site.
Many MLM businesses are using SEO but don’t know about leveraging SEO and PPC together. Using them together ensures qualified traffic for your site. The more skilled you become with your online marketing efforts, the easier it is to build your downline.
Hire someone to personally contact affiliates:
If your business is booming and you can’t manage all the incoming prospects or don’t have all the skills needed you may want to hire someone to personally contact affiliates. It’s key to show sincere interest in your affiliates’ business. Outsourcing an affiliate manager can be done with an online search, at freelance sites; you can ask contacts, check online forums, or post an ad for someone to fill the position. Depending on the difficulty of your affiliate program, you could also hire a well qualified virtual assistant for the job.
The skills needed are:
o Good communication
o Attention to details
o Skills in online business, internet marketing, and basic ecommerce operations
o Html and graphics knowledge are a plus
o Personable with contacts
Affiliate manager duties can include:
o Creating, building or improving the affiliate program.
o Close contact with top affiliates both through e-mail and over the phone.
o Providing training materials for affiliates in both offline and internet marketing.
o Providing up-to-date promotional materials.
o Monitoring and reporting on competitors’ campaigns and promotions.
o Discovering and implementing opportunities to improve the program.
o Informing affiliates of new product/service upgrades, enhancements or launches.
o Affiliate motivation.
o Identifying and recruiting new prospects.
o Reporting sales and making payments.
o Ensuring lawful marketing
These are all extremely important functions and if you have the time to handle them yourself, great but if you don’t have the time or all the skills consider outsourcing.
Outsourcing means relying on another company, individual, or program when it comes to your company’s reputation. Be sure to do some research to check on reviews, dependability how your business will be prioritize.